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Mr. Rubinstein said Palm had had success before with the strategy of taking a smartphone into the mainstream and make it appeal to nonbusiness users. In 2007, it introduced the Centro smartphone, a more stylish version of the Palm Treo, to attract everyone but the business user. Palm says it believes that a gap in the market between business smartphones and general-use cellphones still exists. “There are a tremendous number of people who are tired of traditional feature phones and want a smartphone,” he said. “A lot of our Centro customers came from exactly that, and so we see this a much larger opportunity for that market.” To capture the fancy of younger users, the Pixi will also have a removable backplate that can be swapped with a series of interchangeable panels, the first of which the company plans to commission from illustrators, graphic artists and fashion designers. Instead of having a slide-out keyboard like the Pre, the Pixi has a full, exposed keyboard, which Palm executives hope will attract a younger buyer who favors features like text-messaging.

link: Palm Unveils a Smartphone for Younger Users – NYTimes.com

Ritorno sul tema di qualche giorno fa, quando parlavo della crisi di Nokia. Qui un altro segnale. Il tizio di Palm lo spiega molto bene: gli utenti si stanno progressivamente spostando dai telefoni cellulari tradizionali agli smartphone. Può essere che il processo non sia velocissimo, ma è indubbio. Il che vuol dire che la leadership di mercato oggi, nel mercato dei telefoni cellulari convenzionali, non è significativa per spiegare le evoluzione sul medio-lungo periodo.